Human-First Marketing to Grow Your Business – a Tech With Heart Interview With Doug Greathouse
Human-First Marketing to Grow Your Business – a Tech With Heart Interview With Doug Greathouse
Jul 5, 2022Business Growth, News, relationship marketing, TWH Show0 comments
Technology provides a volume of efficiencies to businesses, allowing them to grow rapidly, however, if technology is used inappropriately, it could jeopardize a brand’s reputation.
Business owners should keep in mind that at the other end of every touch point of electronic communication, there is a human being. How a business approaches a conversation, and what messages are shared, really do matter.
This is why, Media & Technology Strategist, Michelle Calloway, interviewed entrepreneur and podcast author, Doug Greathouse, about taking a human-first approach to marketing. He speaks about building the “know, like, and trust” factor, and how business owners can show up authentically while providing value.
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In this interview you will learn:
Techniques to gain visibility and build connections with potential clients and partners online
How to approach conversations with authenticity and serving intention
How to use communication technologies and automation to connect with leads without coming across robotic
About Guest Doug Greathouse
Doug Greathouse is an entrepreneur, business owner, and podcast author. Doug has fueled the growth of his digital marketing and consulting business SalesSite through his passion for helping other entrepreneurs reach their goals.
From an early age, he has been fascinated by the stories of entrepreneurs. He sees them as daring heroes that take on challenges, lead others, withstand storms, change lives, and bring value to the world. He started the Entrepreneur Journey Podcast so that entrepreneurs can share their expertise and stories. There is immense value in the experience and expertise of those that have traveled this entrepreneur journey.
In addition to his podcast, he has also built a strong community of like-minded entrepreneurs also called Entrepreneur Journey. You can check out and join the group by clicking this link.
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About Tech With Heart
Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world. The entrepreneurial support program, Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.
Members are heart-centered AND forward-thinking
They teach emerging technologies and growth strategies
All questions are good questions. They provide timely answers too!
All ages and knowledge levels are welcome to participate
Members build and nurture long-term business relationships as they grow alongside one another
Warm, professional, and vetted business referral network
Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience
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Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show?
If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.
We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage.
You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well. If this opportunity seems like a good fit for you, please click here to be considered.
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Michelle Calloway
Founder & Host at Tech With Heart Foundation & Network. Empowering small business growth through human-centered technology.
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