
In today’s digital age, small business owners are constantly searching for innovative ways to streamline their operations and enhance productivity. Artificial intelligence (AI) tools like ChatGPT, Bing, and Bard have been gaining momentum. These virtual assistants, driven by generative language capabilities, have the potential to revolutionize how small businesses create content and engage with their audiences.
However, to harness the full power of AI chatbots, it’s essential for entrepreneurs to understand the art of crafting effective prompts that align with their business objectives. Without the proper prompt, the AI assistant is unable to provide a highly valuable response.
The Tech With Heart Foundation has created a professional support network for small business owners to learn, ask questions, and grow alongside other forward-thinking, heart-centered entrepreneurs.
In this episode of the Tech With Heart Show, certified prompt engineer, Patrick Smith, provides valuable insights and tips in regards to utilizing AI chatbots to generate content for small businesses.
Watch Full Interview on YouTube
AI tools and chatbots utilize generative language. Small business owners ask AI a question, the chatbot responds with the necessary information, and it is up to them to determine if the information given is what they need. It is important for small business owners to be aware of their needs and goals. Once the goal and task is established, they will have a clearer vision as to what they need from their chatbot.
Through typing in the prompts of chatbots, AI can be used as a virtual assistant that can provide valuable content. In order to generate quality material, the prompt must be tailored to the user’s needs. It is essential to understand how to create an effective prompt. Users may talk to the chatbot as if it were their employee, which ultimately helps communicate the user’s needs better. There are different types of prompts:
Paid AI platforms offer more advanced features and the ability to store your brand “voice” for future use. They provide a higher level of customization and are ideal for businesses looking to scale their content generation efforts.
The amount of free AI tools is growing at a rapid rate. They can be trained to understand a company’s brand voice within one conversation thread. Not all AI chatbots store this information for future prompts.
Patrick Smith is an innovative business coach, speaker, and author, focusing on empowering small business owners to embrace smart digital marketing practices so they can grow and maintain a competitive advantage in oversaturated marketplaces.
Patrick has been a small business owner since 1989 and is the Owner of OnlineViz, a full-service digital marketing company focused on local business growth. Patrick is certified as a Retargeting Specialist and is finding ways to make retargeting affordable for small business owners.
Known as the RV Digital Nomad – Patrick is a full-time RVer traveling around the US, coaching other RVers who love to travel while working, on how to effectively make extra money anywhere they park.
Reach out to Patrick at MeetPatrickSmith.com. Select the “Coffee Talk” option on his website. Not only is this a valuable talk (valued at $195), but Patrick is passionate about empowering small business owners with business growth tips that will move the needle. This is a “no sales pitch” meeting, we promise.
Tech With Heart is a nonprofit 501(c)(3) foundation focused on creating a safe, nurturing learning environment for entrepreneurs, students, and children. Tech With Heart is a nonprofit with a passion to ENLIGHTEN and EMPOWER business owners to EMBRACE technology and business strategies that will keep them competitive and relevant for long-term success, in a rapidly changing digital world.
Founder & Host at Tech With Heart Foundation & Network. Empowering small business growth through human-centered technology.

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