Publicity Tips to Boost Leads, Visibility, and Profits with Jill Lublin
The Importance of Publicity for Small Businesses
Publicity is more than just a buzzword—it’s a crucial tool that can elevate your business above the competition. As Jill Lublin, a world-renowned publicity expert, puts it, “Publicity is happening whether you like it or not.” It’s about creating a consistent message that resonates across all platforms, from the moment you step out of your door to your online presence.
In this episode of the Tech With Heart Show, host Michelle Callaway dives deep into the world of publicity with renowned expert Jill Lublin. If you’re a small business owner looking to boost your visibility, leads, and profits, this is a must-read summary that captures the essence of the episode.
Differentiating Earned and Paid Media
One key takeaway from the conversation is understanding the difference between earned and paid media. While paid media is essentially advertising, earned media is when you are invited to share your expertise in a public forum, like a podcast or a news article. This form of publicity adds credibility and elevates your status in your industry.
Strategies for Effective Publicity
- Leverage Holidays and Events: Connect your business to a relevant holiday or event to create timely and interesting content.
- Use Everything You’ve Got: Highlight unique aspects of your identity or business, whether it’s cultural, personal, or professional.
- Explore Local Media: Local outlets are always in need of content, and being featured can significantly boost your visibility.
- Say Yes to Opportunities: Be open to different kinds of publicity opportunities, even if they are outside your usual scope.
How To Get Started With Publicity
Publicity is an ongoing process—a snowball effect that builds momentum over time. By consistently engaging in publicity efforts, you not only increase your visibility but also create a lasting impact that enhances your credibility and attracts new clients.
For those new to the world of publicity, Jill offers a free action guide and a master class to help you get started. She encourages business owners to be clear about their message and to take advantage of free resources to reach their publicity goals.
“Your message matters.” – Jill Lublin
By embracing publicity, you can amplify your influence and ensure that your contribution to the world is recognized and appreciated. When potential clients search for services online, your publicity efforts can be the deciding factor that sets you apart from the competition.
Your message matters, and with the right strategies, you can make it heard.
About Guest Jill Lublin
Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.
Take advantage of Jill’s generous gift – a free action guide to publicity.Â
About Tech With Heart Network
Tech With Heart Network, is unlike other business networks because they are a nonprofit focused on serving and supporting, not gaining financial wealth.
- Members are heart-centered AND forward-thinking
- They teach emerging technologies and growth strategies
- All questions are good questions. They provide timely answers too!
- All ages and knowledge levels are welcome to participate
- Members build and nurture long-term business relationships as they grow alongside one another
- Warm, professional, and vetted business referral network
Visibility and promotional opportunities for experts and influencers as they enlighten and empower the entrepreneurial audience
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