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Google Ads – Rip Off or Money Maker? – A Tech With Heart Interview With David Rothwell

May 18, 2020 | finance, profit, sales, tech with heart

david rothwell

david rothwell

What Does It Take to Make Money With Google Ads?

Getting your business to rank on the first page of Google is a high priority. Many business owners don’t reach this goal because they don’t have the necessary steps or strategies in place behind the scenes of a paid ad placement on Google.

The Tech With Heart Network and TV Show provides business owners with valuable insights about technologies, and proven business strategies that will help you be successful and competitive in a rapidly changing digital landscape.

We recently interviewed Google Ad Expert, and author of Clicks To Money, Making Google Ads Pay, to discuss some tips and strategies that are sure to grow your business. This information is great for those who want to use the power of Google, but are sick of giving them your money with no return on your investment.

Google search engine on laptop and mobile

What You Will Learn About Google Ads In This Interview

  1. Strategies that will make Google Ads pay
  2. Why Google Ads is just math
  3. Why Google Ads is digital telepathy

About Special Guest David Rothwell

 

David Rothwell Headshot

David Rothwell is a digital marketing and online advertising expert with 15 years PPC (pay per click) experience with Google Ads (formerly AdWords), Google Merchant Center and Google Shopping.He grows online sales and revenue for world-wide B2B and B2C professional services, digital sales companies and eCommerce merchants.David’s clients include retailers, wholesalers, franchises, treatment providers, events and retreats organizers, travel and transport, and Software as a Service (SaaS) platforms.His case studies span more than ten years and include business growth of 15x and Return on Investment of up to 20x.He is an online marketing and sales development expert. Qualifying clients pay him on a commission-only “share of the money created” basis, not the typical agency model of a percentage of ad spend. He only gets paid after his clients do.By increasing his client’s sales and revenue, their SaaS suppliers, payment gateways, digital booking systems, appointment setting and shipping companies also get more transactions and commissions and grow their business through collaboration without having to do any extra work.David’s business development system is completely different to other agencies. He counts appointments, transactions and money instead of simply counting clicks or leads. His unique engineering approach stems from over twenty years in the IT industry including Olivetti and Hewlett-Packard, and managing European IT, telecoms and support for KLA-Tencor Corporation.David has been a certified Google Ads Partner since 2005. He is a faculty member and teaches for CEO Space International. He has spoken at conferences for Perry Marshall, Ken McCarthy, PPC Hero and TeCOMM in Maui, London, New York, Chicago, Bucharest, Minneapolis, Atlanta and Dallas.

 

Clicks to Money Book Mockup (No Background)

David Rothwell is the author of the ‘The Google Ads Bible for eCommerce‘ and co-author of the Amazon #1 best-seller ‘Sales Genius#1‘. His upcoming book “Clicks to Money – How To Make Google Ads Pay – The Definitive Guide” will be the new must-read for every business owner who hates paying Google.He is referenced in Marshall P. (2014) ‘Ultimate Guide to Google AdWords’ Entrepreneur Press, and Jacobson H. (2012) ‘AdWords for Dummies’ John Wiley and Sons Inc.

About Host Michelle Calloway

Michelle Calloway Inc

Michelle Calloway is a Speaker, Int’l Bestselling Author, and the Founder and CEO of REVEALiO, Inc., an innovative software development company specializing in augmented reality experiences. Inc. Magazine supports her goal to make augmented reality experiences accessible and affordable for everyone, to enhance human relationships, and empower business owners to have more impact, influence, and income.

Michelle combines her expertise in visual communication with the emerging world of augmented reality (AR). This cutting-edge technology overlays virtual content on top of real world objects when they are viewed through a mobile or wearable smart device.

Her vision of REVEALiO became clear when she witnessed the powerful heartfelt connection that took place when a deployed U.S. soldier received a ​REVEALiO Greetings Card from his girlfriend. When the card “came alive” with her talking to him on the card, it rocked him to his core. He folded it up and carried it with him every day because it made him feel as if she was right there with him. This powerful human response is what inspired Michelle Calloway to develop and launch REVEALiO – Cards That Come Alive!

Michelle wants to share her inspirational story and teach the power of augmented reality as a marketing tool to entrepreneurs, small business owners, CEOs, Video Professionals, and Publishers. Her heart is to empower small businesses to gain the ultimate competitive advantage by captivating their audiences and influencing their buying decisions.

About Tech With Heart Network

Tech With Heart is a community of heart-centered, forward-thinking business professionals who want to use technology to quickly grow their business, but want to keep human connection at the core of everything they do. ***Member participation is highly encouraged.***You DO NOT need to be tech-savvy to benefit from this group!

YOU SHOULD JOIN THIS GROUP IF:You care about helping peopleYou value your customersYou want to stand out from your competitionYou want to elevate your level of influenceYou want to grow your business quicklyYou want to build brand loyaltyYou want to increase sales conversionsYOU SHOULD NOT JOIN THIS GROUP IF:You don’t care about peopleYou only want to talk about yourselfYou only care about making more money

Would You Like To Be Interviewed On The Tech With Heart Network Or TV Show?

If you would like to gain visibility, and build credibility and authority as the expert in your industry, we have an opportunity for you.

We are always on the lookout for innovative, heart-centered business experts to be interviewed on the Tech With Heart stage. You need to own your own business, and your business model, service, or product needs to add value to help others grow their businesses as well

If this opportunity seems like a good fit for you, please click here to be considered.

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Reviews

  • I had a great interview with Michelle Calloway on the Tech Wth Heart TV Show. She's very professional, a great host, and has insightful dialogue.

    One Vision Productions Avatar One Vision Productions
    August 30, 2024

    The Tech with Heart Podcast is an incredibly helpful resource for business owners (large and small) that want to learn more about the tools and strategies that they can use... read more to better make an impact with their work.

    Craig Dehut Avatar Craig Dehut
    July 30, 2024
  • The technology information provided by Digital Marketing Expert, Patrick Smith on Michelle Calloway's Tech With Heart's Empower event is opportunity to learn invaluable knowledge for small businesses.

    Sueanne Pacheco Avatar Sueanne Pacheco
    July 30, 2024

    It is hard to find such a knowledgeable host in data world !! Michelle knows what she is talking and who are the audiences are !!! It was really a... read more pleasant experience talking with Michelle!!

    Vinoth Nageshwaran Avatar Vinoth Nageshwaran
    July 30, 2024
  • The Tech With Heart team and Michelle were an absolute delight to work with and continue to learn from!

    Jayson Mamaclay Avatar Jayson Mamaclay
    June 1, 2024

    A show with heart indeed! So much kindness and professionalism, a genuine goal to grow the guests' brand and business!

    Lisa Kirkwood Avatar Lisa Kirkwood
    June 1, 2024
  • What a wonderful experience and opportunity to share information and insights.

    Wendy Pace Avatar Wendy Pace
    May 1, 2024

    It was great being a guest with Tech with Heart with Michelle Calloway. I enjoyed our conversation and the easy flow of conversation.

    Barron J. Avatar Barron J.
    April 1, 2024
  • I enjoyed being a guest on the Tech With Heart Show discussing mistakes that impact profitability. MIchelle Calloway was a fabulous host and the conversation flowed easily.

    Candy Messer Avatar Candy Messer
    April 1, 2024

    Highly recommend it; total value, amazing info, great connections.

    Dream Lifestyle nuBeginning Avatar Dream Lifestyle nuBeginning
    March 1, 2024
  • Working with Michelle and her team @ Tech With Heart was great. Everything worked as advertised. The whole process from the initial conversation to recording and post-production was seamless and... read more highly professional. I am looking forward to our next conversation.

    Vaclav Vincalek Avatar Vaclav Vincalek
    February 1, 2024

    I had the opportunity to join a webinar session with the Tech with Heart community with Michelle Calloway and Jason Reid and they both provided valuable insight on how to... read more keep revenue coming in after hosting a coaching program. I am looking forward to other events like these!

    Sean Banks Avatar Sean Banks
    December 1, 2023
  • Tech With Heart is not just a great place to learn more about growing your business. It has the feel of a group of friends and family sitting across the... read more dining room table and chatting about life's joys and struggles. As a business owner since 1987, I suggest you pull up a chair and join in.

    Patrick Smith Avatar Patrick Smith
    November 1, 2023

    This webinar was a high caliber interactive presentation. I learned immediately actionable strategies and got to practice the elevator speech I use to tell parents of young children how... read more I help bring more joy to parenting. I got valuable feedback and generous support.

    Sari Goodman Avatar Sari Goodman
    October 1, 2023
  • As Mobile Notary Public, I heard and discussed many great options to market my business from the Yulloffs! Thanks Tech with Heart, and all attendees for helping out... read more :)

    marti shelton Avatar marti shelton
    October 1, 2023

    Michelle embodies the spirit of a true, caring entrepreneur dedicated to helping others. Follow TechWithHeart!

    Barry Cohen Avatar Barry Cohen
    September 1, 2023
  • I have just recently discovered this organization and am amazed and inspired by what they are doing to help businesses grow while introducing the latest technology tools to the marketing... read more and operations processes of small and medium sized businesses. The method of marketing my business has chganged dramatically, and for the better, because of the informational events and training they are providing on the AI technology platforms and how to use those tools to improve the results of the standard tools we have been using for decades. Their non-profit foundation certainly deserves the support of the business community.

    Sandra Simmons Avatar Sandra Simmons
    August 10, 2023

    I keep learning more each time I attend Tech with Heart Foundation's free training and networking sessions. Patrick Smith did a super session on AI and I met people... read more in the Breakout session where I learned even more. AI is amazing and more ways we can help ourselves and in our business. Thank you, Tech with Heart for Leading and helping others to become more comfortable with technology.

    Anine Grumbles Avatar Anine Grumbles
    August 10, 2023
  • Michelle Colloway and Patrick Smith Did a great job of teaching us about AI. And shared with us other tools that we can use to create video content, was... read more really a GREAT SESSION!!!!!!!!!!!

    Jeffery Serbus Avatar Jeffery Serbus
    August 10, 2023

    Excellent session, lot of learning and tips!

    Syed Imran Raza Rizvi Avatar Syed Imran Raza Rizvi
    July 16, 2023
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